E-Commerce in forming Brand Image using Media Publication

E-Commerce in forming Brand Image using Media Publication
 
 
Ketua : TRI RAHAJOENINGROEM S.T, M.T.
Anggota : K L Silaban
Department of Electrical Engineering, Universitas Komputer Indonesia
Department of Communication Science, Universitas Komputer, Indonesia
Email : tri.rahajoeningroem@email.unikom.ac.id, krislitasilaban@gmail.com
 
 
Abstract. The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to identify the extent to which e-commerce shapes the brand image. This research was conducted by discussing e-commerce activities in publication media to shape brand image. So it is expected that the impact of this research will result in e-commerce not only selling products but also providing information and promotion with the strength of the product.
Keywords: E-commerce, brand, media, publication.
Rabu, 28 Oktober 2020 - 02:25
http://dp3m.unikom.ac.id/penelitian/view/e-commerce-in-forming-brand.355.html