Marketing Strategy Through Social Media

Marketing Strategy Through Social Media
 
 
Ketua : Dr Ir  EDDY SURYANTO S M.T
Departemen Manajemen
Universitas Komputer Indonesia
Indonesia
 
Anggota : A T Utomo
Departemen Ilmu Komunikasi
Universitas Komputer Indonesia
Indonesia

Email : eddysoeryantos@email.unikom.ac.id
 

Abstract. Social media networks or new media are one of the most widely used
communication media by all people or the wider community today. The purpose of this study
is to analyse marketing communication through social media. This research used descriptive
method, to present a complete picture of the situation related to several situations of variables
examined. The results revealed that marketing communication using social media has an effect
on consumer interest in buying goods offered through social media such as marketing
conducted by Instagram social media most frequently visited by people today. This study
discusses the marketing strategies that are involved in social media instagram. These results
make social media one of the suitable media to deliver a marketing communication. So that
this marketing technique is expected to help online sellers in managing their business. This
marketing technique has more real time advantages in serving customers to invite more
customers to develop online businesses that have been built.
Selasa, 27 Oktober 2020 - 03:44
http://dp3m.unikom.ac.id/penelitian/view/marketing-strategy-through.321.html