Marketing Strategy using Information Technology in Consumer Buying Interest

Marketing Strategy using Information Technology in
Consumer Buying Interest
 
 
Ketua : IRWAN TARMAWAN S.Sn, M.Ds
Department of Visual Communication Design
Universitas Komputer Indonesia
Indonesia
 
Anggota : R R Wahyuli
Department of Communication Science
Universitas Komputer Indonesia
Indonesia
 
Email: rikarienitawahyuli@mahasiswa.unikom.ac.id
 

Abstract. The purpose of this study is to discuss marketing communication strategies about
consumer buying offers through social media. The method used in this research is descriptive
method to review strategies that discuss about marketing communication to attract buyers. The
results of this study are to promote marketing communication strategies that are used to increase
consumer buying interest. This research is carried out by involving consumers in presenting
products, services, offers, and how to order and promote through social media. Consumers who
have product information through social media will be more intensive in showcasing products,
services, offers, and how to order them. The conclusion is that customers have a high interest
when viewing products offered on social media with all available information to make purchases.
Selasa, 27 Oktober 2020 - 03:51
http://dp3m.unikom.ac.id/penelitian/view/marketing-strategy-using.325.html