Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application

Kamis, 22 Oktober 2020 - 06:58
Dokumen Lampiran
NoDeskripsiFilenameFilesize 
1Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application7.-dr.-lita-wulantika.pdf486 KB
Agri market Marketing Communication Strategy through agriculture-based Online Shopping Application
 
Ketua : Dr. LITA WULANTIKA
Anggota : Lasmaria F Simarmata
 
Email : lita.wilantika@email.unikom.ac.id
 
Abstract: This study aims to find out the communication marketing strategy form through one of the agriculture-based online shopping applications. This study used a qualitative approach. The descriptive research method with the data collection techniques is literature study and online data search. Then it is analyzed according to the descriptive method. This research is done by discussing the current marketing communication strategies by utilizing technology, paying attention to market share and consumer needs which are the important points in online Agri market business; with an agriculture-based online shopping application, it can make marketing easier and get customers. The result of this research is to identify whether the online Agri market has a good promotional strategy and can compete with other online shopping applications that have different bases. Along with technological advances, the online Agri market improves the quality of sales and purchases of fresh agricultural products from producers to consumers.
 
Keywords : Marketing strategy, Agri market business, Agricultural Product