Business Strategy of Fisherman’s Equipment in Wakatobi District

Abstract— The purpose of this study is to create a Business Strategy Of Fishermans Equipment in Wakatobi District. SWOT identification is carried out to identify internal and external factors. TOWS Matrix was used to design strategies based on internal and external factors. The result of the research is a focused business strategy because it is produced by considering aspects of strengths-opportunities, strengths-threats, weaknesses-opportunities, and weaknesses-threats. This research is expected to be beneficial for a businessman

 

Keywords— Business Strategy, SWOT Analysis, Matrix