Designing Enterprise Architecture for Marketing Advertising Media System Based On TOGAF Architecture Development Method

Selasa, 27 Oktober 2020 - 01:37
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1Designing Enterprise Architecture for Marketing Advertising Media System Based On TOGAF Architecture Development Method
59.-irfan-dwiguna-sumitra-s.kom-m.kom-p.h-d.pdf0.6 MB
Designing Enterprise Architecture for Marketing Advertising Media System Based On TOGAF Architecture Development Method
 
 
Ketua : IRFAN DWIGUNA SUMITRA S.Kom, M.Kom, P.h D
Anggota : N A Pratama*
Management Information Department, Universitas Komputer Indonesia
Postgraduate of Information System Department, Universitas Komputer Indonesia
*Email: nugraha.75118006@mahasiswa.unikom.ac.id
 
Abstract. The purpose of writing this paper is to design an enterprise architecture that is able to meet the needs of business functions. The method used in this study was through collaboration between researchers and sources in the company which was the object of research and based on the application of various theory from the literature. The initial stage is through direct observation, collecting materials, and through interviews. The result of integrating two or more systems to be able to exchange data or information for being used later by the system that needs it, it will be the reason why the standardization of communication facilities used to communicate and data redundancies is needed. This paper will discuss the design of an integrated enterprise architecture marketing system based on the relevance of each function in an enterprise. The Conclusion of this study uses enterprise architecture planning methods based on the TOGAF framework approach. This designed model is expected to be a guideline when developing advertising services marketing systems in the future. The enterprise architecture design is more specialized in TOGAF ADM, which produces a blueprint.