Target Marketing Strategies Using Computer Based analysis in Profiling Potential School

Kamis, 22 Oktober 2020 - 06:59
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1Target Marketing Strategies Using Computer Based analysis
in Profiling Potential School


target-marketing.pdf424 KB
Target Marketing Strategies Using Computer Based analysis
in Profiling Potential School
 
 
Ketua : APRIANI PUTI PURFINI S.Kom, M.T
Anggota : R Yunanto
Department of Computerized Accounting
Universitas Komputer Indonesia
Jl.Dipatikur 112-116
Bandung 
Indonesia
 
E-mail : apriani.puti.purfini@email.unikom.ac.id
 
 
 
Abstract. The purpose of this research is to obtain information about schools that have good
prospects for becoming university marketing targets. So schools can work directly with
universities that target them. University can directly target high-achieving students from schools
that have good reputations too. This study used data mining clustering methods to analyze the
data of prospective new students and the data of graduating students. Data input for the data
mining process used segmentation that considers retention, frequency, and average grade point
average (GPA), this was needed to determine school characteristics. The results of this study are
school profiles to identify a list of potential schools that will be targeted by university marketing.