Technology Entrepreneur in Modest Fashion and Micro- Economic

Kamis, 22 Oktober 2020 - 07:03
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1Technology Entrepreneur in Modest Fashion and Micro-
Economic


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Technology Entrepreneur in Modest Fashion and Micro-
Economic
 
 
Ketua : SYLVIA OCTA PUTRI
Department of International Relations
Universitas Komputer Indonesia
Indonesia
 
Email : sylvia.octa.putri@email.unikom.ac.id
 
 
Abstract. The purpose of this study is to explore the phenomenon of technology entrepreneur
(technopreneur) in the field of simple Muslim fashion industry in Indonesia along with their
opportunities and challenges that have an impact on Indonesia's economic diplomacy. The
method used in this research was a qualitative approach and descriptive analysis through the
study of literature and documentation. The results shows that technopreneur in simple mode
provides an opportunity for Indonesia's simple fashion industry to penetrate the global market
based on standards applied in e-commerce practices. The conclusion of this research is on
marketing strategy, some simple mode technopreneur applies the principles of Islamic
economics, such as non-credit payments namely cash or debit payments, halal certified products,
although still pros and cons, technopreneur has confirmed the identity of Muslim e-commerce
that has its own characteristics. In addition, Technopreneur in a simple industry also provides
great economic opportunities for small and medium businesses in the field of industry such as
Muslim clothing, headscarves and accessories because technopreneur also bridges producers and
consumers.