The Development Strategy of Fish-Processing Products

The Development Strategy of Fish-Processing
Products

 

 

Ketua : Dr. Ir HERMAN SURDIATNO SOEGOTO B.A.

Departemen Magister Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia

 

Anggota : Neni Setiarini

Departemen Magister Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia
Neni.75218007@mahasiswa.unikom.ac.id

 

Abstract—This research aims to formulate a strategy for
developing processed fishery products at CV X in the future.
This research was conducted with a case study in CV X. This
research used a qualitative method. The type of data collected
includes primary data and secondary data. The technique of
deciding the respondents was snowball sampling, and the
interviewed respondents are the owner of the company,
manager of education and business development, head of
production, administration, quality control, reseller of two
people, and consumers. Analysis of the data used in this
research is descriptive analysis using the SWOT tool. The
results show the company's position is at the coordinates (3,274;
3,018) located in quadrant I which means the company has the
opportunity and strength so it can take advantage of existing
opportunities. The biggest strength that companies calculate is
the variety of products in processing, while the biggest
opportunity that is needed by the company is the
GEMARIKAN program. The strategy applied in this condition
is the S-O strategy. This research provides information to CV X
in making decisions to implement effective and efficient
business development strategies.