The Effect of Customer Value on Customer Loyalty at Bandung Tourist Location

The Effect of Customer Value on Customer Loyalty at
Bandung Tourist Location

 

 

Ketua : Dr. Dra RAHMA WAHDINIWATY M.Si

Departemen Magister Manajemen
Universitas Komputer Indnesia
Bandung, Indonesia

 

Anggota : Diki Ganthika

Departemen Magister Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia

 

Email : diki.ganthika@gmail.com

 

 

Abstract— The purpose of this research is to explain and
evaluate the effect of customer’s value on customer loyalty at
Bandung tourist attraction location. The method used
descriptive verification. The analysis unit is the customer in one
of Bandung tourist location. The data was collected by a
questionnaire of 343 respondents then processed using the
Structural Equation Modeling method using the Lisrel 8.8
program. The results showed that there was a significant
influence between customer value and customer loyalty. This
study concludes that customer’s loyalty can be influenced
through efforts of increasing the customer value.