The Effect of Trust Dimension Towards E-Commerce Customer Participation

The Effect of Trust Dimension Towards
E-Commerce Customer Participation

 

 

Ketua : Dr. Dra RAHMA WAHDINIWATY M.Si

Departemen Magister Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia.
Email : Rahma@unikom.ac.id

 

Anggota : Nikita Astria

Departemen Magister Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia
Email : nikita.75218015@mahasiswa.unikom.ac.id

 

 

Abstract— The purposes of this study are to analyze the
effects of the level of participation of e-commerce users
in Indonesia each through the variables of benevolence,
integrity, and ability and to analyze the effect of the trust
variable on the level of e-commerce customer
participation in Indonesia. This research is a sample
research using e-commerce customers in Indonesia. Data
collection using a questionnaire which was then
measured using a Likert scale. Total respondents
involved in this study were 152 people who were users of
internet services in Indonesia who made purchases of
goods or services through e-commerce media or the
internet. Respondents were sent questionnaires via
mailing lists. The data is then processed using the
Structural Equation Model (SEM) analysis program.
The results showed that three predictor variables that
had an influence on customer trust variables namely the
variable vendor integrity, benevolences, and ability. In
fact, only the integrity variable had a significant and
positive influence. As for other predictor variables
namely the ability, benevolence, and vendor integrity
and customer trust have a positive and significant
influence on e-commerce customer participation
variables. Therefore, the variables that are very
important in influencing e-commerce customer
participation in Indonesia include vendor integrity and
customer trust, so this variable is important to be
increased so that e-commerce customer participation in
Indonesia can also be increased.