The Factor Influencing Customer Satisfaction in Health Insurance Companies

The Factor Influencing Customer Satisfaction in
Health Insurance Companies

 

 

Ketua : Dr DEDI SULISTYO SOEGOTO S.T, M.T

Departemen Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia

 

Anggota : Alam Gumilang Ramadhan

Departemen Manajemen
Universitas Komputer Indonesia
Bandung, Indonesia

 

Email : alam.75218010@mahasiswa.unikom.ac.id

 

 

Abstract—The aim of this research was to know the effect factor
of participant satisfaction on health insurance companies. By
using quantitative methods with descriptive and verification
approaches. The test equipment used Structural Equation
Modeling Partial Least Square (SEM-PLS) and questionnaire
distributed to 100 respondents. The results obtained factors
that affect participant satisfaction is the quality of service which
is also influenced by tangibility, reliability, responsiveness,
empathy, and assurances by testing the validity and reliability
that meet the criteria. The results obtained are expected to be a
reference in increasing participant satisfaction in health
insurance companies.