Utilization of Information Technology as Online Business Marketing Media

Senin, 26 Oktober 2020 - 02:47
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1Utilization of Information Technology as Online Business
Marketing Media

utilization-of-information.pdf0.7 MB
Utilization of Information Technology as Online Business
Marketing Media
 
 
Ketua : Dr Ir  EDDY SURYANTO S M.T
Departemen Manajemen
Universitas Komputer Indonesia
Indonesia
 
Anggota : M N Huda
Fakultas Teknik dan Ilmu Komputer
Universitas Komputer Indonesia
Indonesia
 
Email : * mhmmdnurhuda@email.unikom.ac.id
 

Abstract. This research aims to identify the influence and benefits of social media in the world
of online business. To support this research, the author uses descriptive analysis research method.
The results of this study are finding out how social media is apply in online marketing businesses
and how to utilize it for online business activities. Doing online business on social media is one
of the most reliable source of income. Because this kind of business requires small amount of
funds, it can also be done as a side business. Based on the research, it is expected to increase
product marketing, popularity, and achieve the marketing targets. The results were obtained
based on the case study that the author did on one product brand. This research was conducted
by discussing about effective marketing ways to increase sales that can be done using social
media. It can be concluded that social media can make it easier to do product marketing and
make the product sales increase.